Case Study
90% faster survey analysis. Insights that actually drive action.
How a growth-stage tech company transformed their employee feedback process — cutting analysis time from three months to two weeks.
90%
Reduction in analysis time
33%
Fewer survey questions
2 weeks
vs. 3 months previously
5
Actionable insights identified
The Client
PebblePost
PebblePost is a performance marketing company specialising in programmatic direct mail — helping brands reach decision-ready consumers through a channel that cuts through digital noise.
Headquartered in New York, PebblePost recognised that competitive advantage comes from an exceptional workplace culture. They sought to transform how they gathered, analysed, and acted on employee feedback to drive engagement and productivity.
Company Profile
The Challenge
The hidden cost of survey inefficiency
PebblePost previously ran an annual survey with 50+ questions across 15 categories. The ambition was right — but the execution created a set of compounding problems that undermined the entire exercise.
Survey fatigue among employees from an overly long questionnaire
Three months required to complete the analysis
Insights felt stale by the time they reached leadership
HR resources tied up in manual, low-value analytical work
Survey questions misaligned with actual business priorities
The Approach
A three-step transformation
01
Streamline survey design
Reduced questions by 33% — from 54 to 36 — and consolidated 15 categories into 3 focused themes. Every question was refined for clarity and aligned directly to strategic priorities. The result: higher completion rates and better response quality.
02
Implement rapid analysis
Analysed 338 open-text comments using a dedicated Business Risk Analysis framework, incorporating SWOT analysis and thematic coding. The result: a 90% reduction in analysis time and significantly deeper insights than the previous manual process.
03
Drive action implementation
Identified 5 key actionable insights within two weeks and extracted 15 direct questions requiring leadership response. A communication plan and accountability structure ensured findings moved immediately from insight to organisational change.
“An engagement survey is the single best cohort of data a company receives on their teams. AI-powered partners enable companies to interpret that data and provide insights quickly — allowing teams to feel heard and see results.”
Chief People Officer, PebblePost
Key Takeaways
What small and mid-sized business leaders can learn
Focus beats volume
Fewer, more strategic questions yield better insights than long, exhaustive surveys.
Speed creates value
The faster analysis reaches leadership, the greater the organisational benefit — and the more employees feel heard.
Alignment is critical
Survey questions must connect directly to business priorities to produce intelligence that drives decisions.
Communication closes the loop
Transparency about what was heard — and what changed as a result — is what builds lasting trust.
Technology is your ally
Modern AI-powered tools accomplish in days what previously took months of manual analyst work.
Beyond HR
The same problem shows up in governance reporting
PebblePost's real challenge wasn't HR bandwidth, it was the gap between when a signal appears in feedback and when it reaches the people who can act on it. Boards and compliance functions run into the same gap with culture and conduct risk: the information usually already exists in employee comments, long before it reaches a board pack or a risk committee. The fix isn't just faster surveys, it's structured analysis that gets signal to decision-makers before the moment to act has passed.
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